How to Select the Right Real Estate Agent in Charleston, SC

Choosing the right real estate agent can make all the difference — whether you’re buying your first home, selling a luxury property, or relocating to Charleston’s beautiful Lowcountry.

1. Start with Local Expertise

Real estate is local — and your agent should be, too. A great Charleston-area agent understands the differences between neighborhoods like Mount Pleasant, Summerville, West Ashley, and James Island. They’ll know which areas are growing, what buyers are looking for, and how to price or negotiate effectively.

Ask yourself: Does this agent specialize in my area or property type? Do they have recent sales nearby? Their local insight could mean thousands of dollars in your favor.

2. Review Experience and Track Record

Experience matters. A seasoned agent knows how to navigate competitive markets, manage complex negotiations, and anticipate issues before they arise. Look for an agent who consistently ranks as a top producer or has years of experience in your desired area.

Tip: Don’t just ask how long they’ve been in real estate — ask how many transactions they’ve handled in the past 12 months and what types of properties they’ve sold.

3. Check Reviews and Reputation

Online reviews and testimonials can reveal a lot about an agent’s professionalism and communication style. Look for consistent feedback about honesty, responsiveness, and results. Ask for references or check Google, Zillow, or Realtor.com reviews.

Bonus tip: Local reputation matters just as much as online reviews. A well-connected agent often has access to off-market listings and relationships that help your deal move faster.

4. Evaluate Marketing and Technology

In today’s digital world, marketing is everything. Sellers should expect professional photography, video, and social media exposure. Buyers benefit from instant listing alerts, digital document signing, and virtual tours.

Ask your agent:

Do you use professional photos and drone video for listings?
How do you promote homes online and through social media?
Do you provide virtual or 3D tours?

An agent with modern tools and strong marketing reach ensures your home stands out — or helps you find opportunities before others do.

5. Communication Is Key

Your agent should be accessible, transparent, and proactive. From the first consultation to closing day, you want someone who keeps you informed and never leaves you guessing.

Ask upfront: How do you prefer to communicate — text, call, or email? How often will I receive updates? The best agents adjust their communication style to fit your needs.

6. Look for Chemistry and Trust

Beyond credentials, the right agent should be someone you genuinely feel comfortable with. You’ll spend time together, share financial details, and rely on their advice for big decisions. Trust your instincts — if the connection feels right, it probably is.

Remember: You’re hiring a professional, but also a partner. Choose someone who listens, understands your goals, and genuinely cares about your outcome.

7. Work with Realty ONE Group Coastal

At Realty ONE Group Coastal, our agents combine deep local knowledge with the power of a national brand. We’re proud to help Charleston-area buyers and sellers achieve their goals through personalized service, modern marketing, and a network of over 120 agents across the Lowcountry.

Why choose us:

Experienced local professionals who know the Charleston market
Innovative marketing and cutting-edge technology
Transparent communication and client-first values
Proven track record of top results in every price range

Ready to Find Your Perfect Agent?

Let’s make your next move simple and successful. Whether you’re buying, selling, or just exploring your options, we’re here to help.